Horae was founded in 2016 by Jørgen Erdahl and was a watch website focusing solely on high quality wristwatches.

2016 – Present

As a long time passionate watch enthusiast and connoisseur, I started my own website – Horae.no –  in late 2016. The website represented my first project focusing solely on watches, after having been an editor and writer on subjects including luxury lifestyle and luxury travel for many years.

The website quickly gained a number of followers and became the quickest growing watch website in Norway at the time.

Over a period of three years roughly 500 articles, including stories, in-depth reviews, interviews and general watch news was published on the website. Together with the small team Horae also produced several videos at YouTube during the period, with more than 250.000 playbacks combined.

In 2020, the website was discontinued in its current form as I joined Norway’s biggest and most respected watch website – Tidssonen – as a Senior / Contributing Editor.

The Calendar
Since 2019 a yearly calendar has been produced and sold through the website. The project is still going strong and has proved to be a great success. With its large format of 50 x 70 cm the calendar is a great addition to any office, garage or even living room.

Every year a new picture and watch is selected to adorn the calendar, making it a great decorative and even inspirational piece for any seasoned or budding watch enthusiast.