The long introduction

Jørgen Erdahl is a journalist, collector, invited speaker and influencer on high-quality watches. Based in the northernmost part of Norway – way above the Arctic Circle – he was gifted the nickname The Watch Warden of the North” by a fellow watch enthusiast during SIHH 2018.

Currently, Jørgen is engaged as a Contributing Editor at Norway’s biggest and most respected watch website, a Contributing Writer at Finansavisen Motor, as well as a freelancer for several other publications, websites, magazines and retailers.

As a long-time passionate watch enthusiast and connoisseur, Jørgen started his own website – – in late 2016. The website represented his first project focusing solely on watches, after having been an editor and writer on subjects including luxury lifestyle and luxury travel for many years.

In 2017 he also started contributing to other publications in Norway, including the printed magazine “Basic”, as well as on their website (later rebranded “The Watch”). Later the same year, he was also appointed as a member of the jury for the international “Watchstars” award, where he contributed during the 2017 and 2018 elections of candidates and winners.

After running his own website for some years, he decided to join Tidssonen as a Senior / Contributing Editor, leaving as a portfolio and presentation for parts of his watch-related work. In the years after joining Tidssonen, he has published hundreds of articles and contributed to several podcasts and video productions by Tidssonen and their partners. From 2018 to 2020 he was also hired as a digital creator for the “Professional Watchmakers Norway” organization.

Over the years Jørgen has contributed with his knowledge, research and pictures to several printed books and publications, including the 2023 released “The Polerouter”. The same year he was among the contributors to the internationally acclaimed “The Watch Annual”. In 2024 he was also welcomed as an Academy Member of the Grand Prix d’Horlogerie de Genève (GPHG), often referred to as the watch industry “Oscars”.

Jørgen has been interviewed and featured in several international and national publications and newspapers, including WatchTime and Uhren-Magazine, as well as in national newspapers in Norway, including VG, Dagbladet, E24, Finansavisen and FA Premium, and his watch photos have been featured on social media accounts such as Vacheron Constantin (official), Watches by SJX, Time+Tide Watches, Bruvik Fine Timepieces (official), Langepedia, Langenation and dailywatch, among many many others.

His direct style, honest opinions and knowledge about both the international and the Norwegian watch community have made him among the most respected watch journalists in Norway today.

Selected Highlights
– Contributing Editor – (2020 – present)
– Contributing Writer – Finansavisen Motor (2024 – present)
– Contributing Editor – Urmaker Christensen (2022 – present)
– Academy Member – Grand Prix d’Horlogerie de Genève (GPHG) (2024 – present)

– Contributor – The Watch Annual 2023
– Contributing Editor – (2021 – 2023)
– Jury member – Watchstars  (2017 – 2018)
– Accredited Press: SIHH / Watches and Wonders 2018 – 2024, Baselworld 2018 – 2019.
– Digital Creator for FUN – Fagurmakerne Norge / Professional Watchmakers Norway (2018 – 2020)
– Contributing Editor – Basic & Basic Magazine (2017 – 2020)
– Featured in German “Uhren-Magazin” and the international “WatchTime” magazine (2018)
– Founder of Norwegian watch website (2016)